We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

From personalizing your initial prompt to asking the right questions, here are some proven ways for improving the response rate from your live chat efforts.

A 5-step, systematic approach to engaging and influencing your audience.