Systems | Development | Analytics | API | Testing

Tracking "Micro-Interactions" to Drive Better Sales Results | Metrics&Chill Podcast

How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don't have the data to answer them? Questions like: How many touches does it typically take to close a deal? Which lead sources are actually working? Why are some reps consistently outperforming others? If you've struggled to answer questions like these, you're not alone. I recently sat down with Noah Burkholz, Director of RevOps at demandDrive, to learn how they tackled this exact problem.

5 Best PPC Analysis Tools for 2025

Are your PPC ads delivering results or just draining your budget? With the average conversion rate for PPC ads sitting at just 3.2%, it’s clear that success in 2025 will require more than basic tracking or blind spending. The difference between wasted ad spend and soaring ROI often comes down to the tools you use to analyze performance. That’s why PPC analysis tools are the backbone of any successful campaign.

New in Reports: Make Better Decisions, Together

It helps you make better decisions. Don’t get me wrong, saving 12~ hours every month is great. But the biggest value is the ability to gather stakeholders around the data, to help them see what performance was, what changed, and what to do next. That’s where the magic happens. You’re not just saving time. You’re focusing on improving key metrics together. Great reports help you find opportunities to improve, or address downward trends before they get worse.

Rethinking Content Creation: The Impact of Google's SEO Leak

If you’ve followed SEO developments this year, you’re likely familiar with the buzz surrounding Google’s SEO leak back in March. These revelations have sent ripples through the content marketing industry, reshaping how marketers approach their strategies. At its core, the leak highlights something we’ve all suspected: SEO is evolving, and so must we. Gone are the days when pumping out endless content streams was the key to success.