Systems | Development | Analytics | API | Testing

After years of feedback from customers and quiet development, we officially launched a powerful new set of advanced analytics features during our May 7th launch event. This release marks a major milestone in our mission to make Business Intelligence (BI) accessible to everyone. We call it DIY BI (Do-It-Yourself Business Intelligence): the idea that anyone, regardless of technical skill, can explore data, find answers, and improve performance without relying on complex tools or a busy data analyst.

Your reports are only as good as your data. When your team spends hours building dashboards and answering leadership questions, mismatched or messy data can quickly erode trust. That’s why data preparation-cleaning, organizing, and aligning your data through structured preparation processes is the first (and most critical) step before you can analyze trends, track goals, or forecast results.

Based on a sample of data from ~1,000 agencies and 14,000 clients, we estimate that agencies lose about 38% of their clients every year. Based on my 1,000s of conversations with agencies over the years, I think I know one of the big reasons why. Most agencies have been stuck in the same pattern for years: Do good work, report on it, wait for feedback, hope for renewal. They start strong—engaged with the client’s leadership, aligned on strategy and goals, excited to build.