Making your company successful hinges on your customers being able to stand your product up, and gain value from it. When you’re using inbound marketing to drive customer acquisition, email doesn’t have to be relegated to second-class citizen status. We argue that email is one of the most powerful channels of communication between B2B companies and their customers.

Kong is a highly recommended API Gateway for any team looking for a reliable and scalable way to provide APIs. Compared to more traditional players like Apigee and Mulesoft, Kong follows an open-core model and is highly modular. To best optimize your API performance and understand what changes are needed to recoup your investment, it’s recommend to set up API monitoring and analytics.

At Moesif, we primarily market to developers and other technical audiences like product managers and developer relations teams looking to make their own developer platform successful. Getting developers to adopt your API or tool is hard and requires heavy investment in experimentation and measurement in order to achieve the results you’re looking for. At the same time, much of the online advice you hear for B2C or B2B marketing simply won’t work when marketing to developers.

One of our API-first brethren in San Francisco recently shared with us how they built their synthetic testing system to monitor uptime and latency. It was a large undertaking involving a huge Redshift warehouse, Datadog and many man months of engineering effort. At the end of it, they could measure latency’s completeness, whether it was functionally correct and, when it moved out of bounds, alert CSM/engineering teams.