Core Web Vitals are a set of metrics that allow you to determine how fast, visually stable and responsive your site is. The front-end takes the bulk of the responsibility to make sure that your website is scoring highly in each of these metrics, so in this blog post I will outline what we should be doing (as well as what we should be avoiding) to score highly in them.

Google recently announced that the current Google Analytics 3 (Universal Analytics) will come to an end in July 2023 (now extended until October 2023) and they’ve encouraged all current users to start using the new GA4. Google Analytics 4 is the new version of the current GA reporting portal that current users have used to analyse the performance of their sites.