If 2023 was the year of gen AI experimentation, 2024 is definitely the year of gen AI implementation. As 2024 ushers in this new era, marketing teams too are moving beyond the experimental phase and focusing on real-world applications that drive tangible results.

In this MLOps Live session, we will delve into how data scientists can leverage generative AI to support the company’s marketing strategy.

Key Takeaways:

• Explore the primary AI use cases driving success in global marketing teams.
• Learn how to select the right AI applications to initiate your organization’s gen AI journey.
• Discover strategies to minimize risk and accelerate your gen AI implementation.
• Gain actionable insights into developing bespoke gen AI solutions tailored to your marketing needs.
• Analyze real-world examples and lessons from industry leaders.

Additionally, we’ll showcase a live demo of a customer-facing AI agent developed for a jewelry retailer, which can be used as a marketing tool to offer personalized product recommendations and purchasing information and support. Following the demo, we’ll hold an interactive discussion and Q&A session where you can ask questions about the use case, its underlying architecture, or any other topics on your mind.