WSO2 Asgardeo - Democratizing Customer Identity and Access to Accelerate Digital Transformation
Consumers see the world as all digital with no divide. As a result, whether those consumers are young, old, digitally savvy, or technophobes; organizations are going to have to find a way to ‘deliver better customer interactions’ than their competitors if they are to acquire and retain them.
Customer Identity and Access Management (CIAM) can be defined as “A customer-focused IAM discipline that facilitates leveraging identity data with business data to catalyze business growth”.
CIAM enables organizations to scale and ensure secure, seamless digital experiences for their users while collecting and managing identity data purposefully.
Following a recent report by EMA Consulting on Consumer Identity and Access Management (CIAM): Responsible Solutions for Creating Positive Consumer Experiences
This Trend Chat will explore and engage in a discussion with our panel of cross-industry experts to:
- Review the key findings from the report
- Understand how the role of CIAM can help deliver positive UX
- Why you don’t have to balance security and user login experience
- How you can get to know your customers better to execute more meaningful marketing campaigns