Picture it: All you have is a simple name and email address for a new lead. You need more information to determine if the lead is qualified and, if so, to close the deal. However, gathering this information is a time-consuming process when done manually. Lead enrichment tools are low-cost, efficient resources that can help you enrich your contact data.

Zero ETL is a movement shaking up the data integration landscape with a groundbreaking approach. It has the potential to catapult businesses into a new phase of real-time analytics and decision-making. Amidst the buzz, it stands out with potential to redefine the speed and agility with which organizations harness their most valuable asset-data.

Amazon Aurora PostgreSQL represents a significant leap forward in database technology, skillfully combining the innovation of Amazon’s cloud capabilities with the reliable framework of PostgreSQL. It's not merely a database; it's a solution designed for the cloud, promising high performance, availability, and compatibility with PostgreSQL. This guide aims to walk you through the setup process comprehensively.

Google Analytics is one of the most widely used web analytics platforms for businesses working to understand web traffic trends. Google Analytics integrates with many other business applications and data sources, but for some organizations, these integrations are difficult to set up for more complex platforms like data warehouses and lakes. Fortunately, a number of leading data integration and ETL companies offer accessible connectors, tools, and support specific to Google Analytics integrations.

Organizations rely on accurate, real-time data to make informed decisions. Almost 64% state big data—and the ability to analyze it—is one of the most important investments to gain an edge over the competition. Through accurate calculations based on reliable data companies can make critically complex, real-time business decisions. Power BI is one of today’s go-to data visualization tools for data-driven businesses relying on precise, reliable, real-time data to generate valuable insights.

Google BigQuery, as part of the Google Cloud Platform (GCP), has become a cornerstone for companies keen on delving deep into their data. This guide aims to highlight the multifaceted capabilities of Google BigQuery, making it accessible and understandable for businesses at any scale.

Segment is a popular customer data platform (CDP) that enables users to collect and manage customer data in different formats and from different sources. The platform hosts tools to transform, migrate, and manage data with third-party destinations, including data warehouses. Segment is a powerful tool that can appear complex.

At Integrate.io, we work with companies that build data pipelines. Some start cloud-native on platforms like Amazon Redshift, while others migrate from on-premise or hybrid solutions. What they all have in common is the one question they ask us at the very beginning: And so that’s why we decided to compile and publish a list of publicly available blog posts about how companies build their data pipelines.

Big data is more crucial to businesses than ever, especially with the rise of artificial intelligence (AI) and machine learning technologies across multiple industries. The expanding internet of things (IoT) plus the multiple digital engagement points between businesses and customers create huge swathes of data and new challenges in how to manage this glut of information.

In 2023, many business intelligence conferences returned to in-person events. While some events slated for 2024 are still virtual or hybrid, this year's top business intelligence events have something in common from Spain, to France, Italy, Japan, Australia and Las Vegas in the United States.