The Best Guide to AUR-in Retail
AUR stands for average unit retail. It gives you the average selling price of a product in a given time period. An important e-commerce metric, AUR is typically calculated quarterly. But why is it important? And how can you use AUR-in retail to boost your e-commerce business? Let’s take a look at this important business metric and how Integrate.io's data integration solution can help you bring all your e-commerce data and statistics together.