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Data warehouses have made it easier for customers to store massive amounts of data. That information is useless, however, unless it is actionable. Making data actionable means employees can use the data for decision-making and improving the user experience. In this article, we’ll discuss reverse ETL, pushing data to Zendesk from your warehouse, and the value of this process.

Stitch is a popular cloud-based Extract, Load, Transform (ELT) tool. Stitch seamlessly moves data between databases, warehouses, data lakes, SaaS services, and other applications with no code required whatsoever, making it a valuable weapon for data integration. However, the platform has limited data transformation capabilities and, away from its free tier, charges users for the amount of data they use per month, which often works out to be more expensive than other pricing models in the ETL/ELT space.

Salesforce is a CRM, which stands for "customer relationship management," and it helps companies personalize their approach and services to better guide business decisions.

In today’s 24/7 digital world, real-time data is a necessity to stay relevant for today’s businesses. Companies who wish to remain competitive must be able to quickly respond to customer demand and adjust to market changes. Supplying business leaders with real-time information for informed decision-making can be a challenge with information spread among disparate systems.

The amount of big data that enterprises churn out is simply staggering. All this information is worthless unless organizations unlock its true value for analytics. This is where ETL proves useful. Traditional ETL (extract, transform, and load) remains the most popular method for moving data from point A to point Z. It takes disparate data sets from multiple sources, transforming that data to the correct format and loading it into a final destination like a data warehouse.

NetSuite is an enterprise resource planning (ERP) business management platform part of the Oracle enterprise software ecosystem. Although it's primarily intended for small and medium-sized businesses, organizations of all sizes and industries have successfully used NetSuite to balance their checkbooks, manage inventory, bill and invoice customers, and more.

Integration is a very important part of the business world, but integrating different functions can be difficult for those without a technical background. This article lists the top API integrations that can help you integrate your systems and make your experience as easy and hassle-free as possible.

Gartner predicts that by 2023, organizations that promote data sharing will outperform their peers on most business value metrics. According to Debra Logan, Gartner’s Research Vice President, “Data sharing is the way to optimize higher quality data and more robust data and analytics to solve business challenges and goals.” Given these numbers, it is clear that businesses will need to embrace application software integration as a core business strategy.

MongoDB vs DynamoDB: How do you choose between them? Whether you are a two-man team bootstrapping a proof of concept or an established one battling with high throughput and heavy load; this post can serve as a guidepost in your decision process. Before going into the details, a brief history lesson on how these technologies emerged is pertinent; you must understand the optimal conditions for running these systems and how they operate in the wild before making an informed choice.

According to Gartner, leading organizations in every industry are wielding data and analytics as competitive weapons. Companies that leverage data as a competitive differentiator will stand the best chance of acting faster on opportunities and responding to threats in a competitive marketplace. The problem is that most companies aren’t aware of the value of their data. As a result, they aren’t leveraging the full potential of their data to make informed decisions.