New normal for retail: Adapting to shoppers with Predictive Analytics
Across industries, the COVID-19 pandemic has made digital transformation an urgent necessity. With global calls to stay at home, businesses have gone digital, employees are working remotely, and consumers’ shopping preferences have shifted due to worries of disease transmission and the need for social distancing. In the retail world, this means catering to shifts in buying patterns, rethinking the distribution process, and transforming the sales pipeline as it is.