Investment in Customer 360 is supposed to lead to truly transformative results, from marketing and sales efficiency to product innovation. Too often, the reality isn’t delivering on that promise. Despite significant and increasing spend on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences. The promise of customer 360 has failed because of unhealthy data — data that's inaccurate, hard to access, and difficult to transform.