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Learn how leading brands elevate segmentation, personalization, and ROI through reverse ETL.

Empower marketers to create and activate trusted audiences directly from the data warehouse.

We are pleased to announce that Confluent has been recognized again as a Challenger in the 2025 Gartner Magic Quadrant for Data Integration Tools. We believe this recognition validates the scale and reliability of our platform, acknowledging our "Ability to Execute" in powering the mission-critical data flows of the world's largest organizations.

Discover why today’s most innovative teams are replacing CDPs with reverse ETL.

Discover how leading companies use reverse ETL to close the communication gap, unlock data trust, and turn complex data into meaningful business impact.

November delivered steady innovation across SQLMesh, SQLGlot, and the Fivetran Connector SDK, with advancements in reliability, dialect fidelity, and developer tooling.

The Fivetran binary log reader optimizes change data capture for superior performance and lower impact when replicating from SQL Server.

Gartner has once again named Qlik a Leader in the Magic Quadrant for Data Integration Tools, a position we have held for a decade. In that time, the landscape around data integration has shifted. Hyperscalers are moving up, large vendors are tightening their stacks, and acquisitions are reshaping customer choice. For CIOs and CDOs, that consolidation changes the question. It is less about who sits where in the quadrant, and more about how much control you still have over your own data and AI strategy.

Why enterprise leaders choose Fivetran as the trusted foundation for their AI-driven future.

Modern data platforms combine automation and generative AI to make data operations for every use case more accessible and scalable than ever.