Systems | Development | Analytics | API | Testing

Why the catalog matters, how to configure it with popular query engines, and the essential best practices every data engineer should follow.

Agentic AI enables you to do what you simply couldn’t before, like making sense of and responding to everything ever said about your product.

See how AI Columns in Fivetran Activations transform scattered customer signals into clear scores, summaries, and talking points.

Learn how leading brands elevate segmentation, personalization, and ROI through reverse ETL.

Empower marketers to create and activate trusted audiences directly from the data warehouse.

We are pleased to announce that Confluent has been recognized again as a Challenger in the 2025 Gartner Magic Quadrant for Data Integration Tools. We believe this recognition validates the scale and reliability of our platform, acknowledging our "Ability to Execute" in powering the mission-critical data flows of the world's largest organizations.

Discover why today’s most innovative teams are replacing CDPs with reverse ETL.

Discover how leading companies use reverse ETL to close the communication gap, unlock data trust, and turn complex data into meaningful business impact.

November delivered steady innovation across SQLMesh, SQLGlot, and the Fivetran Connector SDK, with advancements in reliability, dialect fidelity, and developer tooling.

The Fivetran binary log reader optimizes change data capture for superior performance and lower impact when replicating from SQL Server.