Salesforce and Heroku are two of the most powerful platforms for businesses. Salesforce is a CRM that has been around since 1999 and Heroku is a cloud-based platform that allows you to create, run, and scale apps built in any language (such as Salesforce's native Sales Cloud). When you connect Salesforce to Heroku, you can automatically get Salesforce CRM data to update the Sales Cloud.

Salesforce has become synonymous with customer relationship management (CRM) by this point. It's the planet's most-used, most talked-about, and most lucrative CRM platform, generating an eye-watering $21.25 billion in the 2021 fiscal year alone. That's higher than the GDP of some countries. With a massive 19.8 percent share of the CRM market, Salesforce is the go-to platform for many data-driven organizations that want to track and engage customers. But Salesforce doesn't do everything.

Confusingly, there are multiple Snowflakes in data management. A Snowflake database refers to a database (called a data warehouse) that integrates data from one or more sources for analytical purposes. Snowflake is the company that powers that database as a Software as a Service (SaaS). For this article, we're going to focus on the Snowflake database (sometimes stylized as SNOWFLAKE) and explain the features that best serve Salesforce users.

Salesforce is the world’s leading CRM (customer relationship management) platform: More than 100,000 organizations use it worldwide. Thanks to its vast array of powerful features, it’s no surprise that Salesforce has become the most popular software as a service (SaaS) CRM, with an estimated 18 percent market share. Despite this functionality, Salesforce can’t do everything alone.

Building an enterprise-class retail customer data warehouse

Have you ever needed to move data from a local database to the cloud? Or even just between different databases? Heroku Postgres might be just the tool you need to help with all of your data migration needs. Read on to learn how you can utilize Heroku Connect to migrate data between Heroku Postgres and Salesforce.

Salesforce is the most popular CRM (customer relationship management) platform in the world. As last count, the Salesforce CRM enjoyed a 20 percent market share, with more than 150,000 companies among its customers. One of Salesforce’s best features is its ability to run business intelligence (BI) and analytics workloads to identify hidden trends and insights and make smarter decisions for your sales, marketing, and customer support teams.

HubSpot is one of the leading CRMs for fast-growing companies. It allows you to run your marketing and sales pipelines smoothly from a single web application. But there is a problem. HubSpot offers limited tools to track and analyze your data. To answer your most pressing analytical queries you need to work with the raw data that is hidden in your CRM.

One of the major downfalls that businesses have to keep up with, especially in this digital age, is maintaining constant connection with their consumers. Hiring more and more employees to secure consumers through one-on-one interactions is slowly becoming a thing of the past. As businesses shifted to the online mode, Chatbots and other forms of electronic communications have emerged as industry standards.

While Salesforce is an excellent tool for storing and managing information about your contacts, leads, accounts, and other metadata pieces, the power of the system lies in its ability to integrate with other applications. One particularly powerful integration comes from integrating data in a Postgres database into Salesforce. Read on to learn more about Heroku Postgres, Salesforce, and how to transfer data most efficiently.