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Data analytics is invaluable to companies that want to drive growth. Research from giants like McKinsey, the Financial Times, and Google confirms it: Companies that rely on data analytics to drive business decision-making grow 2.5x faster than their lagging competitors. So how does descriptive analytics fit into the wider frame of data analytics?

We’ve got some exciting news! Are you ready? Drum roll, please… We are proud and excited to announce our partnership with ThoughtSpot! You can now design and deploy your end-to-end data stack and analytics in a few clicks. It’s a major shift from how much time and resources it used to take to get from data to insights. This partnership unlocks your data capabilities and supercharges your growth. Keboola gets all your data nice and clean and delivers it to the destination of your choice.

Yes, I’ve said it. The modern data stack is a pain to work with. But it wasn’t always like that. As companies realized they can leverage data to accelerate growth new data tools were invented. From NoSQL databases that specialize in processing specific data structures (graph anyone?) to the Python-Pandas-like Spark ecosystem that allows you to run queries on Big Data (capital B, mind you). But with every new tool added to the data stack, the complexity increased.

ETL pipelines help companies extract, transform, and load data so it is ready to provide insights and value to the company. But running a smooth data operation depends on building reliable and scalable data ingestion pipelines. SaaS vendors like Keboola and Azure Data Factory take away the heavy lifting.

Home Credit Group is an international provider of consumer finance with over 117,000 employees and operations across three continents and nine countries. With 28 million active customers and central financial sector regulators, keeping a close eye, handling data safely, accurately, and swiftly is a top priority.

To understand the current challenges and future priorities of data operations, we surveyed 85 data leaders across multiple global verticals - from retail to marketing, from software to fintech. The CEOs, CTOs, CCOs, VPs of Data, and Heads of Strategy all chipped in to unveil how they run data operations today and what they foresee in the future of data operations.

Data warehouses are the central data repository that allows Enterprises to consolidate data, automate data operations, and use the central repository to support all reporting, business intelligence (BI), analytics, and decision-making throughout the enterprise. But designing a data warehouse architecture can be quite challenging.

Analysts and data scientists use SQL queries to pull data from the data storage underbelly of an enterprise. They mold the data, reshape it, and analyze it, so it can offer revenue-generating business insights to the company. But analytics is only as good as the material it works with. That is, if the underlying data is missing, compromised, incomplete, or wrong, so will the data analysis and inferences derived from it.

HubSpot is one of the leading CRMs for fast-growing companies. It allows you to run your marketing and sales pipelines smoothly from a single web application. But there is a problem. HubSpot offers limited tools to track and analyze your data. To answer your most pressing analytical queries you need to work with the raw data that is hidden in your CRM.

When your marketing team manages a myriad of social media platforms (from Facebook to TikTok), it is hard to keep an eye on the ROI of your marketing efforts. Each platform comes with its own set of dashboards that provide marketing analytics. But the trends and insights from those dashboards are limited to each specific platform. Knowing how you performed on Google Ads tells you very little whether you should increase your Facebook advertising expenditures.