Systems | Development | Analytics | API | Testing

On March 3, 2025, we released version 25.03 of our product analytics platform, delivering a focused set of updates that refine how we handle data, improve our user interface, and expand compatibility with cutting-edge technologies. While our major new functionality—Journeys and Content Builder—was already introduced in a separate article (read it here), this release brings additional enhancements worth exploring.

If you are on the verge of launching a new app or service that involves the collection of children’s data, you might have missed one essential consideration: securing your COPPA compliance. If so, we recommend you immediately stop collecting and sharing children's data. Service providers not following the Children’s Online Privacy Protection Act (COPPA) rules will face major monetary and legal repercussions.

Today, we are thrilled to unveil what our CEO Onur Alp Soner calls "not just a new version, but a new path forward" for Countly. As a leading digital analytics platform, we’re launching our most significant release to date, featuring two transformative tools—Journeys and Content Builder—crafted to redefine how you engage and personalize experiences for your customers. ‍

Event tracking is critical to product analytics, providing deep insights into how users interact with your product. It involves monitoring and analyzing specific actions (events) users take within your application or website. These insights are pivotal for enhancing user experience, improving product features, and driving growth.

Neglecting data privacy in your business is like forgetting to lock your house doors and then leaving the country to enjoy your holidays. Sooner or later, someone will take advantage and break in. Similarly, if your business collects, stores, and analyzes customer data on a daily basis but neglects data privacy and security, you’re immediately exposed to several risks and large legal penalties. And in the process, you’ll experience financial loss and lose the trust of your customers.

Relying on third-party analytics puts your user data at risk. And as your business begins collecting more data, you also face bigger questions: Where does that data go? Who controls it? How secure is it? When it comes to hosting product analytics, companies typically choose between two common approaches: Common cloud-based analytics or self-hosted and private cloud analytics.

In today's data-driven world, product analytics is crucial in understanding user behavior, improving product features, and driving business growth. However, product analytics alone may not provide a complete picture of user interactions and business performance. Integrating product analytics with other data sources and systems is essential to gain deeper insights and make more informed decisions.

We previously discussed what can possibly go wrong without data privacy in your business. To tackle this from the other side, here is a quick summary of the importance of data privacy if you are running a digital product, and the reasons why Countly is a first choice for privacy-compliant product analytics tools.

In an era dominated by mobile apps, desktop applications remain vital across numerous industries. From gaming to enterprise solutions, tracking desktop app performance, user behavior, and feedback is crucial. While mobile tracking is a well-established practice, companies also need to pay more attention to the importance of desktop tracking. Despite the importance of desktop applications, many analytics platforms remain heavily focused on mobile tracking.

2024 has been a year of intense development for the Countly SDKs, with numerous major and minor releases making it easy to lose track of all the changes (which more than justifies our self-proclaimed title, SDKshians). If you're looking to understand the core themes behind the recent developments without sifting through countless GitHub release notes, this article is for you.