From connected cars and fleets of commercial vehicles to connected smart home devices, it’s estimated there are more than 14 billion products equipped with sensors, processors, software and connectivity worldwide—a number that is projected to almost double by 2030.
In an era defined by rapid technological advancements and increasing consumer expectations, the automotive industry faces unprecedented challenges and opportunities. Vehicle manufacturers must constantly innovate to remain competitive, and one indispensable tool in their arsenal is product analytics. This article explores compelling reasons why product analytics is essential for the automotive sector and suggests some additional considerations. So let's dive in!