With over 1.8 billion users, Gmail is the most popular email service in the world. The platform is great in many ways, but it also falls short in a few strategic places. That’s particularly true if you want to use it for commercial purposes. Gmail is simply not streamlined enough for busy professionals like salespersons and recruiters who send and receive hundreds of emails every day. Thankfully, there are extensions developed to bridge the vital gaps professionals face when using Gmail.

As project needs evolve and expand, people need tools or software to enhance business operations and improve productivity. Over the past few years, several frameworks have been designed to aid the development of such tools and software, and among them webhooks are prominent ones. Webhooks are essentially tools used to automate business processes and allow organizations to provide interactive capabilities to customers.

Project management is the process of completing the set objectives of a project, coordinating the team members, and ensuring that the right methods are used. Good project management involves working within the confines of a budget as well as time constraints and ensuring that the right people are working on the right areas.

Consumer transparency is one of the key factors to be kept in mind by any business that wishes to grow and expand. Especially today, establishing unhindered communication with your prospects is absolutely essential to keep them updated on what you have to offer as well as to retain your customer base. Needless to say, taking charge of the entire marketing communication process manually is not feasible for any organization, irrespective of its size.

Online payments are now officially the preferred mode of transaction for a lot of eCommerce and brick-and-mortar stores. In 2020, the transaction value for digital payments globally, crossed $5.2 trillion. Sure, a lot of that can be attributed to the fact that consumers shifted to online purchases due to the pandemic, however, the growth over the years is undeniable.

As of 2021, 43% websites are running on WordPress. The huge market share has created a healthy ecosystem of countless plugins that help the users better run their websites without any coding skills. SEO plays an important role in the whole process, as it helps rank websites higher. Site owners can expect better performance with the right optimization tools.

The benefits of using video marketing and utilizing video content for small businesses is extensive.

For any e-commerce business, having an extensive product catalogue with detailed descriptions is essential. If you present your products or services well, there will be more potential customers eager to purchase from you. The biggest issue, however, is usually the fact that you have to create very many product descriptions that are very similar to one another. Making these feels too repetitive and mundane which could lead you to getting tired quickly.

Developing a content strategy might seem like a full-time job. It can be a bit daunting to a small business owner who is just starting out. The good news is, you don’t have to spend several hours every day creating new content to post on your blog or social media accounts. There are simple ways to create a content marketing strategy that works best for your business needs. However, it starts with having the right set of digital tools.

If you’re managing a remote team, then you’re well aware of the challenges that exist on the organization and productivity fronts. At times, simply trying to get your team on the same page can be a monumental feat.