How Snowflake's PMM and Growth Build Campaigns with AI | AI Blueprint for Go-To-Market

Snowflake Inc.

Sep 23, 2026

Nicola Tagoe (Line of Business PMM, Snowflake) and Margaux Bouche (Manager, Demand Generation) show how AI changed the way they build campaigns together. They cover the shift from two-week positioning cycles and data scattered across five tools to a shared Snowflake foundation where PMM and Demand Gen now build in real time. Plus their honest take on the 80/20 rule: AI handles the research and structure. The last 20%, brand voice, bold bets, and the judgment that comes from years in the job, stays with the humans.

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