How ThoughtSpot's Marketing Team Built an Agent to Segment Their Entire Database

Marketing teams spend more time waiting on ops tickets to segment their database than they do actually running campaigns.

By the time the segmentation comes back, the brief has changed, the moment has moved on, and someone is already asking for a revision.

In this clip from the Thought Tank: Marketing in the Age of Agents, ThoughtSpot SVP Marketing EMEA Katie Marcham introduces the agent her team built to change that. They call it Slicy McSliceface, and it does exactly what the name suggests.