No source of truth? Expect friction. #revops #marketinganalytics #gtmstrategy

If Sales and Marketing can’t agree on where to look for the numbers, everything breaks.

Kyle Lacy, CMO at @DoceboLMS, says the fix is simple: one shared source of truth (and he thinks it should be owned by Marketing).

🧰 Get Kyle's full playbook for turning marketing from order-taker to revenue-driving partner here: http://bit.ly/46FbGkN

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#revops #b2bdata #marketinganalytics #gtmalignment #businessintelligence #cmo