raditional approaches to access management are being superseded by a holistic focus on customer experience, prompting businesses to reevaluate their CIAM strategies. Many enterprises have initiated collaborations with other organizations. Business customers and partners now routinely utilize more digital services, resulting in an increasing need for flexible, delegated lifecycle management for B2B users.

B2B CIAM refers to a collection of capabilities that help transform how organizations secure and streamline users’ access to B2B SaaS applications effectively and efficiently from third parties, such as enterprise customers and channel partners (e.g., dealers, distributors, resellers, vendors, etc.).

There are different B2B models and unique challenges within each business model. In this webinar, we explore these B2B models in detail and address their challenges using real-world use cases, including live demos.

In this webinar, you’ll learn:

• The various B2B models and real use cases from WSO2’s customers in Europe.
• How to manage organizations and model organizational hierarchies effectively.
• Strategies for delegating administration tasks seamlessly.
• How to customize login journeys and branding for each organization.
• Key insights through live demonstrations of different scenarios.

Speakers:
Godwin Amila, Associate Director – Solutions Architecture at WSO2
Deborah Olivo, Senior Vice President Access Management at iC Consult