Unified Data And AI: Elevating Telecom Customer Experiences

Snowflake Inc.

Jul 1, 2025

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Soren Marklund, Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. They explore how Ericsson leverages modern data architectures to enhance customer interactions and drive business benefits. The discussion covers the importance of a unified data operating model, challenges faced with data silos, and the role of AI and machine learning in improving customer service.

❄Join our YouTube community❄ https://bit.ly/3lzfeeB

Learn more about Snowflake:
➡️ Website: https://www.snowflake.com
➡️ Careers: http://careers.snowflake.com
➡️ Podcast page: https://www.snowflake.com/thedatacloudpodcast/
➡️ Twitter: https://twitter.com/Snowflake
➡️ Instagram: https://www.instagram.com/_snowflake_inc
➡️ Facebook: https://www.facebook.com/snowflakedb
➡️ LinkedIn: https://bit.ly/2QUexl4
➡️ Sign up for our weekly live demo program and have your questions answered by a Snowflake expert at https://bit.ly/2TdVCmJ