Webinar: How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)

Paid ads are getting more expensive — and less effective.
But the teams winning in 2026 aren’t spending more. They’re changing how they measure and run paid.

In this webinar, Devin Littlefield (CEO, Market Vantage) breaks down how B2B teams are cutting wasted ad spend without sacrificing pipeline — even as CPCs rise and lead quality drops.

You’ll learn:
Why the B2B paid ads playbook has fundamentally changed
Which paid channels and strategies are actually working right now
How top teams evaluate paid ads against pipeline and revenue, not leads
The P.E.A.K. framework for running profitable paid experiments
Real LinkedIn Ads case study: cutting spend ~50% while increasing sales-accepted leads
The minimum data setup required to connect paid ads to CRM and pipeline

This session is especially useful if:
Your paid ad costs are rising but ROI is slipping
Google or LinkedIn ads are “working” — but sales says the leads are bad
You need to justify paid spend to leadership with real revenue impact

Free resources included:
Paid ads templates, dashboards, scorecards, and a B2B lead value calculator.