Webinar Reporting Made Easy: How to Combine Zoom + HubSpot Data for Clear Insights

Struggling to report on webinar performance in a way that actually makes sense to your exec team? Ali Schwanke from @SimpleStrat built a clean, custom dashboard that merges Zoom and HubSpot data—giving her full visibility into webinar ROI.

In this video, you'll see how she tracks attendance, first-touch conversions, lead source attribution, and more over time. By blending registration, engagement, and survey data from Zoom with lifecycle insights from HubSpot, she reveals which webinars drive results—and why.

🎯 Great for: Marketers, RevOps, and anyone tired of messy native reports
🛠 Tools: HubSpot CRM + Zoom + Databox
📊 Outcome: Beautiful, executive-ready webinar reporting

👉 Learn how to simplify your webinar analytics and finally connect events to pipeline.