Why ROI is overrated - try VOI instead

Amanda Natividad, VP of Marketing at SparkToro, explains why smart marketers focus on Value on Investment (VOI) – not just return.

In a Zero-Click Content era, not every campaign delivers fast revenue. Some drive long-term value across social, search, sales, and customer success. So if you're only chasing ROAS, you might be missing the real win.

🎯 Think VOI, not just ROI.

🧰 Get the playbook + a sample dashboard here: https://databox.com/zero-click-content-future-roi

📊 Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS

#MarketingMetrics #B2BMarketing #MarketingStrategy #ContentMarketing #BusinessIntelligence #businessanalytics