This post is going to be a bit of a step back into the past. As Mork from Ork would say: “nanu nanu.”

Here’s one of the most memorable quotes I have heard from a customer here in Asia: “Every time they tell me it’s ‘not in the universe’, I feel like mine is collapsing.”

During the information age, and throughout the 4th industrial revolution, technology, data and information were in abundance. But, soon came the realization that technology and access to all of the data and information, by itself, was not the solution.

2021 demonstrated the precariousness of our global supply chains and the potential cost to business. The Suez Canal blockage held up around $9.6bn of trade each day, while the true impact of the pandemic won’t be known for years. Many of us have also felt it during our weekly shopping and the disappointment when one of our favorite items is replaced by cardboard cutouts instead of the foodstuff themselves.