With the steep rise of data, smart businesses have started capitalizing on this new oil to build a new type of products and services: data applications. Admittedly, the engineering and business development of data apps overlaps with their cousins - the trusty desktop app and the well-known web app, … But there is a core difference that sets data applications apart: they are first and foremost about the data they use to deliver value.

In their quest to find out if Keboola could be of wider benefit to a company that has so far been using the platform only as their ETL solution, Michal Hruska, a senior data consultant at Keboola, and Pavel Dolezal, Keboola’s CEO, met with Tim, the company’s data analyst. They sat down to talk about the beaten tracks of working with data and its challenges and the ways Keboola can help solve them.

It’s been almost a year since I wrote about using Keboola Connection in Keboola. A lot of things have happened since then: my Bloodborne board game finally arrived, I'm a double uncle… oh, and I got engaged. I also celebrated another anniversary this month - seven years of working at Keboola! And I believe that we’ve made some great progress yet again. Last time, I gave somewhat of an intro to our internal reporting.

In the last year, businesses have lost $756 billion because of poor eCommerce personalization. Customers have become accustomed to a tailored digital service. Unless you start gathering data about your customers and improving their online shopping experience, customers will walk their wallets to your competitor, who will offer them a better service. We will look at 7 use cases of how to better collect customer data in your eCommerce and put it to good use. Don’t worry.

Running an eCommerce without analytics is like driving a car blindfolded. Sure, you will go places, but one wrong stir and you might crash. In this article, we look at the best eCommerce analytic tools that help you run your online shop in 2021. This will not be your usual listicle.