Virtual experiences have been booming in retail and e-commerce. And it’s no wonder. VR and AR offer a ton of benefits to companies that sell products online, or use online channels to divert traffic to stores or sales professionals. These experiences can increase conversions, boost word-of-mouth traffic, and lower return rates. Want to see some examples?

The past year saw an increase in technology upgrades and earlier adoption. As consistent leaders of global transformation, social media networks once again led the way—influencing the lives and work of people and businesses. While new social media tools and features introduced last year were already in development, these multi-billion dollar platforms continue to innovate. To stay ahead of the market you need to keep up with new social media trends.

Senior executive Tom Chmielewski joins Testlio in London January 18, 2021. London, United Kingdom. Testlio, the originator of networked testing, today announced an important new hire. Tom Chmielewski is now Executive Director, Strategic Development. He will lead Testlio’s sales expansion in Europe while also forging new global alliances.

As an engineering leader on Testlio’s platform team and former product leader at Skype and Microsoft, I’ve evaluated many new tools and concepts to elevate engineering practices and processes. To ensure better efficiency and team empowerment, I ask myself these three questions.

The top brands in the world strive to deliver more of what their customers want in the most convenient and delightful way possible. L’Oreal is relaunching 600 of their 3,000 different websites in just 3 years to impress their customers with a more personalized shopping experience, including AI-powered shopping assistants and color-matching. In this post, we introduce you to the tools that top retail brands are using to meet their digital experience objectives.

Apps are essentially technology products—products that aim to solve a problem for users. Design is a salient feature in all apps; it is how users understand, interact, and use a product. The less intuitive an app is in terms of design, the harder it is for its target audience to learn to use it. Poor design ultimately costs products their user-base. No one will return to an app that is hard to use, nor recommend an app that is difficult to understand and learn.