It’s no secret: we’re fans of API first companies like Twilio. With more than ten million customers using their platform, it seems we’re not alone. Longtime the darling of developers, Twilio’s approachable platform makes it easy to send voice, video, and SMS messages across nearly any context. Today, we’re diving into how Twilio still offers the best in customer engagement.
Many API developers and companies struggle to find ways to easily set up systems to monetize their APIs. Some are simple but not customizable, some are complex and require massive engineering effort to actually get it all running. To make things easier, Moesif created a feature a few months ago called Billing Meters which gives massive customizability but with a minimal amount of code and engineering effort.
Sometimes you may want to limit the amount of analytics data coming into Moesif. This could be because you want to exclude specific traffic, such as internal or health check traffic, or you may want to reduce unnecessary data to control cost. Dynamic Sampling, available to customers on our Enterprise plan, was built to do just this. Dynamic Sampling lets you control which API calls are logged to Moesif based on customer or API behavior.
It’s always great to build something that makes money. The most successful businesses often find the easiest and most efficient ways to make money, while keeping costs and support to a minimum. After all, the best businesses and products are simply the ones that know how to build revenue. Many companies now look to monetizing their APIs as part of their overall monetization strategy. API monetization isn’t always easy though.
Being able to group a set of users or companies based on their behaviors or traits can be extremely useful. In Moesif, we have a feature called Saved Cohorts which allows you to do exactly this. Saved Cohorts can help businesses power marketing campaigns and other sales initiatives, help engineers and customer success teams manage ongoing issues, and a host of other use cases.
In this article, we are going to explore why the Stripe developer experience is so passionately supported by thousands of developers globally. One of Stripe’s missions is to increase the GDP of the internet, and over the last decade, they’ve successfully executed 250 million API requests per day and over 91 billion requests per year through their APIs.
APIs can have a huge impact on your business, creating value and delivering new income streams. But they don’t always do so in the way you might have had envisioned at the outset. Which means, when it comes to API monetization, it can pay to be prepared for the unexpected.
