The past few months have seen various landmarks in mobile technology, notably from Apple and the Android community, and these announcements and launches represent far more than just new devices and operating systems. There are also some massive strides forward, including more focus on the user experience, which reflects the growing market demand for improvements in this area. Of course, mobile has always led the pack in terms of UX, but with more people engaging with the rest of the world via their smartphones, they increasingly expect a better experience.