At its core, healthcare organizations revolve around the patient. Like any other business, the healthcare industry is consumer oriented. There are customers to take care of—literally—which is why it’s important to create a great patient experience. However, with COVID-19 putting a lot of pressure on the industry, maintaining a patient-centered approach has become a challenge.

Feedback is crucial to continuous improvement. When an employee wants to be more effective at their job, they would benefit from knowing what they’re good at and where they need to improve. The same goes for your products. To consistently offer quality products, knowing what your customers think is key. Customer reviews are a goldmine of valuable big data and insights that all retail organizations should tap into.