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Latest Posts

Do chatbots and voice assistants make mobile shopping more expansive?

E-commerce is on a steep rise with 95% of purchases expected to be made online by 2040, and mobile shopping responsible for a 500bn average year-on-year growth since 2017. AI-enabled agents can differentiate your mobile strategy while elevating your conversion rates and the customer journey.

How augmented reality improves conversions and engagement in mobile shopping apps

COVID-19 caused a significant shift in consumer sentiment; making mobile shopping ever so popular — and digital brand engagement a competitive necessity. With an increasingly noisy online marketplace and physical stores losing traction, it’s time to adopt immersive consumer tech to attract new shoppers, revenue, and brand recognition.

An expert's perspective on succeeding with mobile banking and finance in MEA

To dive deeper into some of the findings of our recent fintech mobile report, we reached out to banking and finance professionals in a series of conversations. We explored region-specific challenges and how different institutions keep up with the industry’s increasingly mobile-first direction.