With over 150,000 customers, Salesforce remains the world's No.1 customer relationship management (CRM) platform. No other CRM comes close. However, there are some things Salesforce can't do. If you want to align customer data with your marketing objectives, you might integrate Salesforce with a platform like HubSpot, Marketo, or Zoho. Unfortunately, that's easier said than done. Below, learn the challenges of syncing Salesforce data with marketing platforms and how ETL provides a solution.

In the ever-changing world of technology, the tools available to citizen integrators are constantly evolving as well. For citizen integrators, access to better low-code integration tools certainly makes their job much easier. However, with the industry landscape constantly changing, it can be difficult to keep up with all the latest trends and find the right low-code integration tools to best meet the needs of the company.

With each passing year, companies are becoming increasingly more dependent on APIs. Essentially, any organization looking to take advantage of the latest cloud technologies is dependent on APIs. Therefore, understanding how APIs work and how to best manage APIs is crucial. However, tackling APIs alone can be quite challenging for many companies.

As one of the most popular relational database management systems, MYSQL gets a lot of use from a variety of applications. With the popularity of Python in web-based applications, it's essential that MySQL and Python can communicate with one another. Read on to learn more about MySQL and to discover three ways to integrate it with Python.

According to Stack Overflow Developers’ Survey 2019, Python is the second “most loved” language with 73 percent of the developers choosing it above other languages prevailing in the market. Python is a highly versatile language that supports a wide variety of use cases across several languages. It is a language well-known for its ease of use, portability, and ability to handle large data sets.

Salesforce and Heroku are two of the most powerful platforms for businesses. Salesforce is a CRM that has been around since 1999 and Heroku is a cloud-based platform that allows you to create, run, and scale apps built in any language (such as Salesforce's native Sales Cloud). When you connect Salesforce to Heroku, you can automatically get Salesforce CRM data to update the Sales Cloud.

Marketing automation is a critical component of any successful business. It allows you to automate your marketing efforts and streamline how you manage your campaigns from start to finish. But choosing the right software can be tricky, with so many options available on the market today. This article will explore different types of marketing automation solutions and highlight what features make them unique and their pros and cons.

API management is a system that provides a way for companies to manage, monitor, and analyze their APIs. It helps them keep track of how these APIs are being used internally and externally to understand better how to improve them. In this post, we'll talk about API management and why your business needs to use it.

Customer demand is in a constant state of fluctuation. Companies must keep pace or risk losing their position in a crowded market. Digital transformation is the driver to helping companies remain agile to meet their customers’ needs. The Snowflake data warehouse provides massive storage capabilities to facilitate combining figures from disparate systems. These figures help inform decision-making and provide valuable insight into driving business strategies.

If you're a data warehouse or BI professional, the odds are that you've heard of CDC. But how much do you really know about this technology? How will it help your business? And why should you care about it at all? Read on to discover the answers to these questions and to develop your understanding of Change Data Capture.