Did you know that you can use Heroku and Xplenty with Salesforce? While the Salesforce platform is plenty powerful on its own, you can supercharge it if you know what you’re doing.

Heroku is a cloud platform as a service (PaaS) for efficiently building, deploying, monitoring, and scaling applications. Originally created to work with the Ruby programming language, Heroku is now part of the Salesforce platform and supports languages such as Java, Node.js, PHP, Python, and Scala. While Heroku makes it easy to develop production-ready applications fast, one question remains: how can you integrate your Heroku app data with the rest of your data infrastructure and workflows?

Data science and big data are essential in today’s world of marketing. You’ve probably already seen multiple instances of both being used for advertising and sales purposes, but you may not realize just how useful they are. If you own a business, you need to know how to use data for your own marketing programs.

As increasing aspects of business go digital, managing data has never been more crucial. According to Forbes, only one in four businesses has a "well-defined data management structure." If you’re looking to improve how you store, manage, and analyze your business data, it’s time to look at intelligent data integration tools. Fivetran is an ETL tool. ETL stands for "extract, transform, load".

Harnessing the power of big data is increasingly important not just for business intelligence (BI)—a descriptive model that reveals to enterprises the current state of their companies—but also for data analytics. Data analytics offer predictive models with insight into where a business might head under different scenarios. Your organization's data gives you the opportunity to collect dynamic business intelligence.

Originally developed by IBM, flat file databases have been around since the 1970s. Because these files store data in plain text format, most people use MS Excel to create them. It’s an easy-to-use system that allows for the quick sorting of results. This is because each line of plain text has just one record. Tabs, commas, or other delimiters separate multiple records. In this article, you’ll learn some tips for optimizing your flat file.

Many technologies of the last century are out of date now, but flat file databases are still very much in use today and likely will be for a long while yet. They’ve stood the test of time for over four decades and are still going strong for a variety of reasons.

What can you do with data collected on Heroku PostgreSQL? How will you analyze it and integrate it? With Xplenty, of course! Xplenty lets you connect to a PostgreSQL database on Heroku, design a Dataflow via an intuitive user interface, aggregate the data, and even save it back to PostgreSQL on Heroku or other databases and cloud storage services.

Soft skills can be almost as important as data engineering skills when you apply for a job. Soft skills can make the difference between stress and efficiency or being unsatisfied with your position and a raise. When data engineers and data scientists earn bachelor’s degrees, they usually take classes in topics like data warehousing, programming languages, machine learning, and data science.

Ever since Salesforce acquired Heroku back in 2010, the two services have worked exceptionally well together. Businesses can use Heroku to build flexible and scalable applications while utilizing Salesforce to manage customer data and drive sales. And when you need to share data between these two platforms, there’s a dedicated add-on: Heroku Connect.