Over the course of just a few years, the ways in which we consume content have changed dramatically. In order to compete in this new landscape and to adapt to the technological change that underpins it, media studios and other content producers should consider providing relatively open access to their proprietary content. This necessitates a cultural change across the industry.

It’s been 24 years since Jerry Maguire hit movie theaters in 1996, and yet one line from the movie still resonates like no other.

Businesses migrating their SAP environments to Google Cloud do so for a number of reasons. Most cite the agility, scalability and security advantages of migrating SAP workloads to Google Cloud; many also focus on improved uptime and performance. At some point, most businesses also want to explore the idea that there's a fortune locked up in their business data—and that the cloud holds the key.

Application programming interfaces, or APIs, are how software talks to other software. They abstract the complexity of underlying systems so the systems can connect in novel ways even if they were never intended to interoperate. Consequently, APIs are key ingredients in both most modern digital experiences and the execution of many of today’s most exciting business opportunities.

We’re excited to share that Gartner has recognized Google (Apigee) as a Leader in the 2020 Magic Quadrant for Full Life Cycle API Management, marking the fifth time in a row we’ve earned this recognition. In this year’s report, Google (Apigee) is placed highest among all the vendors for the ability to execute.

Week nine of Google Cloud Next ‘20: OnAir is in the books—and what a week it was! From Google Cloud GM/VP Amit Zavery’s keynote to product announcements to customer demos to Google SVP Urs Hölzle presentation and Q&A, we explored multiple ways enterprises are leveraging APIs and no-code application development to accelerate their digital transformations. There was a lot to absorb, so let’s take a look back.

Innovation is a topic of conversation in almost every enterprise, but a related topic that sometimes goes under-discussed is co-innovation—that is, the idea that enterprises can unlock a lot of powerful business innovation by partnering outside the organization. Often called a digital ecosystems strategy, this tactic involves different participants sharing data, functionality, and other digital assets for symbiotic benefit.

2020 has been among the most disruptive years business leaders have ever confronted, with many enterprises absorbing several years of digital transformation over just a few months. These ongoing efforts have not been easy, with numerous organizations finding their existing resources and workflows won’t scale and don’t allow them to move quickly or responsively enough. They need to rethink how transformation occurs and how different parts of the workforce can participate.

Our recent CIO survey with Oxford Economics contained a few takeaways that stood out to me: most companies are using API-first strategies, and those most committed to this concept report faster innovation and greater value from business partnerships. Even so, the survey indicates that a healthy minority of enterprises still think of APIs in integration-first terms.

Over the last several years, as digital services and interfaces have become the primary way businesses interact with their customers, maintaining ‘business as usual’ has demanded digital transformation. In difficult times such as these, however, it may be tempting to put digital transformation projects on pause until budget surpluses return. This is a mistake.