Systems | Development | Analytics | API | Testing

Astera's Guide to Marketing Data Integration and Governance

Customer data provides a treasure trove of insights into their behavior and preferences. Marketers must leverage this information to drive strategic decisions and optimize marketing campaigns. Analysts must consolidate fragmented data across various systems to use customer data effectively. With proper data integration and governance, marketers can effectively transform their data assets into insights that inform their decision-making.

Handling complex integrations through custom connectors

Integrations can be done efficiently with IPaaS tools. Quickly set up point-to-point connectors, add logic and orchestration, and the integration is done and configured. The difficulty comes with more custom and bespoke systems. For example, when custom fields are added to an ERP or CRM, when you need to integrate with a legacy system, or when there is no connector to interact with. Linx can assist in cases where high flexibility and customization are required.

Episode 10: Exploring data innovation in healthcare | Merilytic Health

Erin Rebholz, former McKesson executive and President of Merilytic Health, discusses the role of cloud-based solutions, data governance and interoperability in improving clinical outcomes and patient care. Erin emphasizes the importance of effective data sharing and the potential impact of AI and machine learning on healthcare, offering insights into evolving data analytics practices that can empower healthcare providers.

How to Set Up Your Helix DAM Jira Integration

Learn how to set up the integration between Helix DAM and Jira in this step-by-step tutorial. Jase Lindgren, a solutions engineer at Perforce Software, walks you through the process of creating a webhook in Helix DAM to enable a seamless integration with Jira. From there, you'll gain an understanding of how to link to Jira issues, add comments, update a status, and more. By integrating Helix DAM and Jira, you can streamline your workflows, enhance collaboration, and keep all your project assets and related information in sync.