Innovation in the BI industry died about 30 years ago. Sure the colors and format may be different but what’s delivered to business users is exactly the same and that's a real problem. I think this is because the industry spends more time thinking about how to make a data analyst’s life easier rather than helping business users get the most value from their data.
As a vendor of dashboards, I know it’s really important how people use them to effectively communicate their data to end-users. But I believe a well-designed dashboard is a rare thing.
People often ask me, what's the difference between Yellowfin and our competitors? The truth is I try not to look at what our competitors are doing. That’s because we focus on different end-users to our competitors.
We've received a lot of fantastic feedback from industry analysts about Yellowfin and where we're going as an organization. There are three in particular that have come out recently and made me really proud of what we’ve achieved.
