Systems | Development | Analytics | API | Testing

Melbourne, 06 August 2019 - Yellowfin, a world-leading and innovative analytics vendor, has been named Leader by Enterprise Management Associates (EMA) in the research report ‘Innovation in the Use of Artificial Intelligence and Machine Learning for Business Intelligence’. EMA selected Yellowfin as an innovation leader as the analytics suite featured eight of the ten AI-enabled capabilities evaluated in the report and best aligned with today’s customer priorities and pain points.

When building and running an organization, it's critical that you trust your data. A statistic that shocked me recently was that 84% of CEOs don't trust the data they’re basing their decisions on. While it’s a common problem, it’s one that’s actually easy to fix.

There's been a lot of discussion around the proliferation of data sources in organizations, and for good reason. There are so many ways to consume data now. When I first started working we would send out paper reports. Then Excel came along and we started sending out spreadsheets. Then organizations tried to control things a bit more, so dashboards were created. While there are more new channels to receive data, none of the older ones have become obsolete.

One of the things I'm really passionate about is data and how it can be used to influence decision-making. But everyone has their own personal biases and opinions that they use to create a narrative and this can affect how they look at data. So even when the data tells us one thing, we may see something completely different.

Data in organizations has become a significant risk issue. In recent years, new risks have emerged that have led many organizations to centralize their data and seek out new ways to mitigate their data risks through tighter data governance. Regulatory change, like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the US, have focused on data privacy.