Systems | Development | Analytics | API | Testing

Snowflake is happy to announce the availability of the Object Tagging feature in public preview today! This feature makes it easier for enterprises to know and control their data by applying business context, such as tags that identify data objects as sensitive, PII, or belonging to a cost center. Object Tagging broadens Snowflake’s native data governance capabilities by adding to existing governance capabilities such as Snowflake’s Dynamic Data Masking and Row Access Policies.

Snowflake connected with David Coluccio from S&P Global Market Intelligence at the Snowflake Data Cloud Tour to hear how the company is using the Snowflake Data Cloud to curate massive amounts of data and provide seamless access for its clients. S&P Global’s foundation is rooted in providing essential insights to make more-informed decisions.

Building on the announcements made at this year’s Summit, Snowflake has released a number of new enhancements, especially in the areas of data programmability, global governance, and data sharing. Read on to learn more. For additional details and to see some of these new capabilities in action, be sure to check out the on-demand sessions from Summit.

Over the past two decades, marketers have faced an uphill battle in trying to turn marketing into a fully data-driven discipline. Our challenge is not that we don’t have enough data but that data has been difficult to access and use. Marketing, sales, and product data is scattered across different systems, and we can’t get a complete picture of what is going on in our businesses.

Earlier this year at Snowflake Summit 2021 , we announced Snowpark Accelerated , a new program for partners who integrate with Snowpark. It provides them with access to technical experts and additional exposure to Snowflake customers. It’s been incredibly exciting to watch what our partners have been building with the help of our new developer experience, which brings deeply integrated, DataFrame-style programming to the languages developers like to use.

When Apple launched its App Store in 2008, it opened a window of opportunity for thousands of software developers who rushed to invent the mobile-first world in which we all live today. Vendors that embraced the new paradigm, such as game developer Imangi, saw breakthrough success.

Both businesses and governments have been forced to respond to the global pandemic by developing interactive user experiences and spatial applications using location-based data sets to visualize COVID cases, communicate confinement measures, and track vaccine rollout progress.