The final month of 2021 brought new capabilities for data governance, expanded insights for Snowflake Data Marketplace providers, and several new providers added to the Marketplace. For the full list, see the Release Notes.
When companies realized data was a resource and not just the by-product of sales, they began to offer customers additional value: free products, savings, money back, even a club-like exclusivity. They often did it, and still do it, with customer loyalty programs, which were frequently expressed in the form of a physical card, such as Starbucks Rewards and MyPanera. But the very biggest companies have changed the loyalty game.
With hundreds of SaaS products in a given company, it’s getting more and more challenging and time-consuming to manage supplier relationships and negotiate contracts. Vendr has completely transformed this entire process by creating a SaaS buying platform where stakeholders can easily handle the relationships and contracts of their different software suppliers in a centralized platform.
Out with the old; in with the new! If you haven’t already checked out the new Snowflake® interface (aka Snowsight®), make it your New Year’s resolution. Set yourself up for success in 2022 by spending a few minutes getting to know the new features and experiences that are in public preview—available when you click the Snowsight button at the top of your console’s menu bar.
Coming off of our Snowday event, we’ve unveiled a number of new product capabilities that expand what is possible in the Data Cloud. From helping businesses operate globally with improved replication efficiency, empowering developers with new functionality in Snowpark, and improving the security and governance of data through native object tagging, there is no shortage of exciting advancements coming to Snowflake.