Here’s a scenario that might feel painfully familiar. Your marketing department captures customer leads, and passes them to the sales department. Marketing’s success is measured in part on the number and size of deals that result. But a squabble breaks out over how the sales department handles, nurtures, and attributes those conversions. Result: Neither department really wants to share their data.
In the past, data leaders had to manage a balancing act between data access and governance. Granting too much access meant opening up the business—and the privacy of consumers—to risk. But if you hold back data, you can’t deliver great experiences and value to customers. The Snowflake Media Data Cloud empowers companies to let go of the balancing act. They now have a single platform to store, govern, and share data while maintaining strict data governance.
Today we’re excited to announce the general availability of the Snowpark API for Scala and Java UDFs on AWS. Snowpark is the developer framework for Snowflake, bringing deep, language-integrated data programmability to users in the languages they love. At its core, Snowpark is all about extensibility.