Systems | Development | Analytics | API | Testing

In the past, data leaders had to manage a balancing act between data access and governance. Granting too much access meant opening up the business—and the privacy of consumers—to risk. But if you hold back data, you can’t deliver great experiences and value to customers. The Snowflake Media Data Cloud empowers companies to let go of the balancing act. They now have a single platform to store, govern, and share data while maintaining strict data governance.

Today we’re excited to announce the general availability of the Snowpark API for Scala and Java UDFs on AWS. Snowpark is the developer framework for Snowflake, bringing deep, language-integrated data programmability to users in the languages they love. At its core, Snowpark is all about extensibility.

The Snowflake Data Cloud is a powerful place to work with data because we have made it easy to do difficult things with data, such as breaking down data silos, safely sharing complex data sets, and querying massive amounts of data. As customers move to the Data Cloud, their needs and timelines vary—our goal is to meet every customer where they are on their Data Cloud journey.

Founded in 1934 as a postal and telephone betting service, William Hill was historically synonymous with the world of horse racing. Since then, the company has continued to grow into other sporting avenues, with the retail arm—which opened in 1966—now amounting to more than 1,400 shops. Fully embracing the potential of the digital revolution, the company now comprises over 10,000 employees over six brands, operating through offices in ten countries.