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Snowflake + Fivetran + dbt: Turn Your Marketing Data Silos into Marketing Insights

The 2020 Marketing LUMAscape showcases more than 8,000 tools marketers can use to generate leads, drive brand awareness, and measure all their marketing efforts. But with all those tools, comes a lot of disparate and siloed data. How do you bring them all together in a consistent, reliable, and fast way to understand your ROI, determine attribution, and see which of your marketing efforts are working?

Support for Calling External Functions via Azure API Management Now in Public Preview

In June, Snowflake announced the public preview of the external functions feature with support for calling external APIs via AWS API Gateway. With external functions, you can easily extend your data pipelines by calling out to external services, third-party libraries, or even your own custom logic, enabling exciting new use cases. For example, you can use external functions for external tokenization, geocoding, scoring data using pre-trained machine learning models, and much more.

Selling Corona During the COVID-19 Pandemic | Snowflake Inc.

Ari Margalit, VP Architecture & Data Solutions of Anheuser Busch InBev, discusses how he transformed ABI into a technology organization by building a data ecosystem, BrewDat that incorporates advancing analytics that aid in decision making & creating project portfolios. Rise of the Data Cloud is brought to you by Snowflake.

Innovating Safe & Sustainable Solutions | Part 2 | Snowflake Inc.

COVID-19 has forced Michelin Group CIO Yves Caseau to find solutions that increase health protections & reduce carbon emissions, which has shaped Michelin's new standards for safe transportation & for returning the planet to sustainable levels of GHG emissions. Rise of the Data Cloud is brought to you by Snowflake.

Building a Global Business Using Data | Part 1 | Snowflake Inc.

Michelin's goal of creating a global organization inspires Group CIO, Yves Caseau, automate IT operations and build predictive maintenance systems, so the company can monitor manufacturing processes & customer interactions on the fly. Rise of the Data Cloud is brought to you by Snowflake.

Spark's Cloud Migration Journey with Snowflake

Peter Langham - Domain Chapter Lead, Data Engineering and Data Science will discuss why Spark decided to move their data and analytics capability to the cloud, the benefits achieved and how Snowflake Cloud Data Platform has enabled them to be more data driven, deliver faster and improve analytic output across the business.

Using AI to Detect Stock Market Abuse | Part 1 | Snowflake Inc

NASDAQ has been transforming its system — integrating AI to identify stock market abuse, decrease latency, and modernize customer portfolios. Michael O'Rourke, NASDAQ's SVP of Machine Intelligence, details how he's led this transformation and the role Snowflake plays in the organization. Rise of the Data Cloud is brought to you by Snowflake.