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How Infutor Uses the Placekey External Function to Extend the Power of Snowflake

The Snowflake Data Cloud provides the unique ability for anyone to join their own data sets with thousands of live third-party data sets near-instantly, securely, and without moving data. Businesses operating in the Data Cloud gain a huge advantage over their competitors who are stuck in data silos and struggling with stale data sets downloaded from their legacy data providers weeks, months, or years ago.

Putting Data in Your Shopping Cart with Instacart | Snowflake Inc.

On this episode of Rise of the Data Cloud, Dustin Pearce, Vice President of Infrastructure at Instacart talks about the advances online shopping has made during the pandemic, where startups should place their priorities, the future of infrastructure, & much more. Rise of the Data Cloud is brought to you by Snowflake.

Managing Multiple Accounts with Snowflake Organizations Is Now in Public Preview

We are excited to announce that the new Snowflake Organizations feature is now available in public preview. Organizations enable customers to easily manage their data, storage, and compute across multiple Snowflake accounts and even across regions and clouds. Through a new ORGADMIN role, customers can now: We’re excited to hear how you use these new more powerful self-service capabilities to manage your Snowflake Data Cloud.

5 Best Practices for Integrating Data Science Into Your Marketing Analytics

Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.

Snowflake and Saturn Cloud Partner to Bring 100x Faster Data Science to Millions of Python Users

Snowflake and Saturn Cloud are thrilled to announce our partnership to provide the fastest data science and machine learning (ML) platform. Snowflake’s Data Cloud comprises a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Saturn Cloud’s platform provides lightning-fast data science. Combined, our solutions enable customers to maximize their ML and data science initiatives.

Cash Back on Your Data Stack with Rakuten Rewards | Snowflake Inc.

In this episode of Rise of the Data Cloud, Mark Stange-Tregear, Vice President of Analytics at Rakuten Rewards, talks about how to successfully communicate with both merchants and consumers, the nuances of analyzing consumer data, the future of cloud data analytics, & much more. Rise of the Data Cloud is brought to you by Snowflake.

10 Predictions about Data Cloud Analytics in 2021

2021 is the year of the Data Cloud. Powered by the Snowflake platform, the Data Cloud will be the place where organizations across industries can converge to mobilize their data. Snowflake estimates that there are still hundreds of millions of data sets isolated in cloud data storage and on-premises data centers globally. The Data Cloud eliminates these silos, allowing you to seamlessly unify, analyze, and share your data to reach deeper insights and even open new revenue streams.

How ThoughtSpot Navigates the Cloud | Part 2 | Snowflake Inc.

COVID-19 has pushed ThoughSpot to emphasize it's capabilities in cloud technology. CMO Scott Holden talks about how ThoughtSpot's search engine can sit atop & use cloud technology and how he's shifted the company's marketing efforts and campaigns. Rise of the Data Cloud is brought to you by Snowflake.