Systems | Development | Analytics | API | Testing

Hunters Brings Data Integration to Security Operations

In this episode of “Powered by Snowflake,” Daniel Myers chats with Uri May, Co-founder and CEO of Hunters, a three-year old company that is bringing new levels of data integration to the world of network security operations. “Our differentiator,” May explains, “is that we want to seamlessly integrate as much data as possible. And that is something Snowflake facilitates very well because of its ability to scale, its performance, and even its business model of paying for storage and compute with different credits. We believe that more data means better efficacy, more accuracy, and faster detection times.”

Protecting Privacy While Enhancing Data Access Using the Snowflake Media Data Cloud

Increased regulatory scrutiny around data security has created a challenge for media companies, which need to protect consumer privacy while also finding ways to use the consumer data they’ve collected to enhance their advertising and marketing efforts and deliver a superior consumer experience. It can be a delicate balancing act. But those companies who have adopted the Snowflake Media Data Cloud report that it is a balancing act they can manage efficiently.

Snowflake's Newest Workload for the Data Cloud: Cybersecurity

Cybersecurity is a data problem at its core. Yet, security teams haven’t achieved tremendous success in utilizing the modern data stack that data analytics teams have enjoyed for years. Security teams face constant pressure from vulnerabilities and breaches in their infrastructure and supply chains because they remain on a proverbial island with antiquated technology. Cybersecurity leaders must uplevel their strategies by implementing a modern security data lake.

Choreograph Uses Snowflake to Build a Data Mesh to Enhance Data Sharing Across WPP's Vast Enterprise

In order to satisfy client expectations, advertising and media agencies must aggregate, centralize, and mobilize data to augment customer insights, enhance campaigns, and measure attribution. Doing that well is no easy task. For WPP, the world’s largest advertising and media consulting company, that task is made more complicated by the vast amounts of data it owns that is spread over its large network of operating companies (Op-Cos).

MessageGears Connects Messaging to Live Data with Snowflake

In this episode of “Powered by Snowflake,” Daniel Myers chats with Craig Pohan, Chief Technical Officer at Message Gears, about his company’s customer marketing platform. The platform connects directly to a customer’s own Snowflake data cloud, allowing them to take full advantage of their data to create audience segments and deliver cross-channel marketing messages without having to upload sensitive customer data to a third-party messaging application.

How Snowflake Empowers Healthcare & Life Sciences Organizations to Generate Real-World Evidence for Better Patient Outcomes

How we eat, exercise, work, and rest play an important role in influencing our health outcomes. It’s been established that healthcare and life sciences (HCLS) organizations can improve health outcomes when they have access to this type of data on patients to inform real-world evidence.

Snowpark for Python: Bringing Efficiency and Governance to Polyglot ML Pipelines

Machine learning (ML), more than any other workflow, has imposed the most stress on modern data architectures. Its success is often contingent on the collaboration of polyglot data teams stitching together SQL- and Python-based pipelines to execute the many steps that take place from data ingestion to ML model inference.

Yext Relies on Snowflake to Create User-Friendly Search Experiences

Historically, the search functionality on company websites have left much to be desired, forcing users to turn to sites like Google or Bing to find answers to their questions. But the Yext Answers Platform has changed the game. In this episode of “Powered by Snowflake,” Michael Peralta, Product Lead of Analytics at Yext explains how the Yext platform makes it possible for companies to deliver a cutting-edge search experience right on their own websites. The AI-powered platform uses natural language processing that understands the context of a search query, enabling the search engine to deliver meaningful results to people, not just links.