Systems | Development | Analytics | API | Testing

Stop being an Excel slave

All marketers have to deal with essentially the same problem when managing their online campaigns and looking for the right attribution model: the data they need for evaluation is scattered across various systems, and collecting and collating it takes too much time. If they decide to use solutions intended to help them to handle this problem, they often find such solutions are not, in themselves, enough.

Data Festival London - From "Data reporting" to "Data storytelling"

As Chief Data Storyteller & Managing Director of strategy consultancy 36ns, Emily Hunt spends a lot of time helping to translate between the data people and the words people (and trying to tackle data-phobia amongst the words people). In this talk, she lays out her 3 key steps for data-driven teams to translate their work for their stakeholders.