Marketing data collection is important in order to improve your marketing ROI. Marketing data fuels marketing and plays a critical role in the success of your business. Not only does it help you identify opportunities, but it can also provide insights into your customers that allow you to create marketing campaigns that are more personalized and relevant. Unfortunately, it's time-consuming to collect this data manually.

For citizen integrators, finding the right tools is the essential element when it comes to achieving success. While finding the right enterprise-class tools for your needs as a citizen integrator can be challenging. With Xplenty, it doesn’t have to be. Read on to learn more about citizen integrators and the enterprise-class tools that can be utilized.

Heroku Postgres databases are powerful tools for managing and analyzing data. You can run large-scale data processes for your business off of Heroku Postgres. While management is made much simpler with Heroku, the insight of a skilled developer and data analyst when manipulating databases makes a big difference in the outcomes. This is especially true when migrating a database. Here are five things you need to know about migrating Heroku Postgres databases.

Databases are an important part of application development. They let you store data in a way that is easy to manage and manipulate. MySQL has been the standard for this for decades. The one drawback is that databases only store data. If you want to do something with that data, a MySQL REST API makes it possible. Here is what you need to know to use MySQL REST APIs in your projects.

APIs are a quick and easy way to create applications that can connect to other services. APIs provide an interface for developers, allowing them to leverage their programming skills in one language (Python) and use it with any service they want. Python is a popular choice for APIs because of the high level of abstraction available and its extensive library support.

AWS Glue is a serverless Extract, Transform, Load (ETL) solution that helps organizations move data into enterprise-class data warehouses. It offers tight integration with other AWS services, which is attractive for organizations already heavily invested in this cloud ecosystem. But However, AWS Glue comes with a high learning curve and limited functionality compared to other ETL options. If you need a replacement for AWS Glue, here are the top 5 AWS alternatives in this guide.

Your organization’s data is the source of opportunity for your innovation. However, 25 percent of executives surveyed by KPMG either distrust or have limited trust in their data. Without integrity, the information is essentially useless. So exactly what is data integrity? Let’s take a dive deeper into this topic and discuss why it is important for your organization.

Migrating from Heroku Postgres to Amazon Redshift might sound complicated, but moving data between these two systems is easier than you think. You might need to transfer data from Postgres to Redshift for all kinds of reasons. Here are two of the most common.

Confusingly, there are multiple Snowflakes in data management. A Snowflake database refers to a database (called a data warehouse) that integrates data from one or more sources for analytical purposes. Snowflake is the company that powers that database as a Software as a Service (SaaS). For this article, we're going to focus on the Snowflake database (sometimes stylized as SNOWFLAKE) and explain the features that best serve Salesforce users.

Raw data—like unrefined gold buried deep in a mine—is a precious resource for modern businesses. However, before you can benefit from raw data, the process of data transformation is a necessity. Data transformation is the process where you extract data, sift through data, understand the data, and then transform it into something you can analyze. That’s where ETL (extract, transform, load) pipelines come into play.