Successful Data Projects Start with Understanding Business Problems
Too many organizations start their data projects at the wrong end of the pipeline. Although challenges with data quality, integrity, access, and visibility are all important issues to address, a project should never start with the data. The reality is that all investments in data are meaningless if no business value can be gained. And this requires starting at the other end of the spectrum - evaluating the business problem to identify how data can help drive change within the organization.