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Nurturing your customer prospects is a crucial task to increase your conversion rates—so how can you make sure that valuable leads don’t fall through the cracks? That’s exactly where software like Marketo comes in. Marketo is a marketing automation tool to help standardize and automate your marketing funnel, helping push your prospects along the buyer’s journey from awareness to acquisition.

While Salesforce is an excellent tool for storing and managing information about your contacts, leads, accounts, and other metadata pieces, the power of the system lies in its ability to integrate with other applications. One particularly powerful integration comes from integrating data in a Postgres database into Salesforce. Read on to learn more about Heroku Postgres, Salesforce, and how to transfer data most efficiently.

The world of business is increasingly becoming more dependent on APIs. For companies looking to take advantage of the latest technologies to improve their own business, it makes sense to start building a solid framework around API. Here are 13 reasons why you should be investing in APIs for your business.

“Businesses that manage their data effectively derive unique insights from it and tend to move quicker and be leaders in their industries.” That’s according to Kim Stevenson, Senior Vice President and General Manager of NetApp Foundational Data Services However, that data is only helpful if you can find what you need when you need it and put it to good use. This guide discusses CDC Change Data Capture to provides up-to-date information for real-time analytics.

Customers today expect feature-reach and user-friendly access to technology that makes their lives easier. They expect to use this technology to engage with companies anywhere, anytime, and with any device. Organizations must be able to not just meet, but exceed, these expectations. Failing to do so could result in lost revenue as customers move on to competitors.

Organizations at the forefront of their field leverage speed and agility to maintain their competitive edge. The key factor driving this agility is collaboration, which can only be achieved by providing every department with access to the data they need to perform their jobs more efficiently. According to Gartner, digital optimization blurs the classic ownership and activity boundaries within and beyond IT.

We're excited to announce that Xplenty has acquired the fastest real-time data replication platform on the market, FlyData. This further expands our product suite and adds database replication to our customer offering. This was the highest requested feature from our customers, so we're happy to announce that we now have CDC (change data capture) capabilities.

For decades, ETL (extract, transform, load) has been a mainstay of organizations’ data integration workflows, moving information from various sources to a centralized data warehouse. More recently, however, businesses have been shaking things up with reverse ETL, which flips the sources and targets by sending data from your warehouse to third-party systems like Zendesk.

Netsuite and Salesforce are both prominent SaaS providers. The two cloud-based software companies are home to powerful marketing automation, sales automation, and customer service tools. While Netsuite and Salesforce are both powerful as standalone entities, their tools become even more useful to companies when they are used together. That’s why finding the perfect data integration system to connect Netsuite and Salesforce is essential to your business.

Up to 20% of all employees in the United States are regularly late for work, costing organizations like yours billions of dollars a year. The solution? Timesheets, which monitor employee hours, tardiness, performance, and absenteeism. These documents also collect valuable data for payroll, accounting, billing, and project management. So they're critical for human resource teams everywhere. But there's a problem or two.