Design thinking gained importance and popularity over the years due to several factors and shifts in the business landscape. As markets became more competitive and saturated, businesses recognized the need to differentiate themselves by offering products and services that truly address customer needs. Design thinking’s emphasis on understanding and empathizing with users provided a robust framework for creating customer-centric solutions.

In the realm of technology, fields such as Artificial Intelligence (AI), Machine Learning (ML), Blockchain, and Data Science have witnessed remarkable advancements that shape the future of our world. However, as these industries flourish, the lack of diversity within their ranks has become glaringly apparent. At Cigniti, we believe in ‘building bridges and embracing togetherness’ and are committed to Diversity, Equity, and Inclusion in technology.

Software testing and quality engineering (QE) are critical aspects of successful digital delivery in today’s fast-paced digital landscape. Many digital enterprises face challenges in achieving frictionless experiences, efficiency, and effectiveness in their QE journey.

In today’s dynamic and unpredictable business environment, enterprises are proactively adapting and optimizing their methods of operation to ensure swift time-to-market and the delivery of high-quality products. The focus lies in exploring and refining their work processes and methodologies to maximize business value. Selecting the correct methodology is crucial as it enables efficient project management by breaking it into phases and delivering value to stakeholders.

In today’s market, where customers have numerous options, a superior user experience can differentiate a business from its competitors. A well-designed product or service that is easy to use, visually appealing, and meets user needs can attract and retain customers, giving the business a competitive edge. User Experience (UX) design optimizes the user journey, removes friction, and guides users toward desired actions.

The prevailing landscape of severe competition and heightened customer expectations affects every industry, including banking. Existing banks must address the constant evolution of customer demands to thrive. Furthermore, banks that make transformations to meet customer needs and adapt through necessary technological changes are the ones who will differentiate themselves and survive in this disruptive ecosystem.

In winter 2022, US airlines faced an arduous test as heavy storms disrupted thousands of flights, resulting in over 17,000 cancellations or delays. Southwest Airlines, known for its unique business model and exceptional customer service, was hit the hardest, with 16,000 affected flights. Despite industry-wide losses, Southwest quickly restored normalcy within a week. However, they went beyond firefighting, committing resources to strengthen their systems and prevent future incidents.

Microsoft Dynamics 365 is a leading enterprise application suite that empowers businesses to streamline operations, optimize customer engagement, and drive growth. It offers CRM, ERP, human resources, finance, sales, and marketing modules, providing organizations with a unified platform to manage processes and make informed decisions. With its cloud-based architecture, Dynamics 365 offers scalability, flexibility, and seamless integration with other Microsoft solutions like Office 365 and Azure.

According to Harvard Business Review – Only 3% of Companies’ Data Meets Basic Quality Standards. In the world of data integration, Extract, Transform, and Load (ETL) processes play a vital role in seamlessly moving and transforming data from diverse sources to target systems. However, ensuring the quality and integrity of this data is crucial for accurate decision-making and business success. ETL testing is the key to achieving reliable data pipelines.